The Decel Playbook
It's a simple tactic:
Shit on all AI tech, its capabilities, the people developing it, and all implementations.
After brainwashing everyone, they make their own products, saying that they are the best.
To push it forward, they create a team of semi capable individuals of which no one has heard or who are washed up and / or fake "AI researchers."
To spread it, they rely on individuals with a strange marketing mindset and an odd startup history (usually failed or golden geese sold for peanuts to the highest bidder).